Colorado Outdoors Project Map

Colorado Outdoors

Download the Colorado Outdoors Brochure Opens in new windowMission: Transform Montrose into a compelling destination for business. Our focus is on the revitalization of the famed Uncompahgre River corridor in Montrose, Colorado. Our goal is to provide the region with three things:

  • A desirable location for business relocation and commercial enterprise, bringing skilled jobs;
  • A restored and enhanced river for the benefit of our community;
  • Quality, workforce housing for local residents.

Mayfly Outdoors, a leading manufacturer of the high- performance, precision fishing tackle brands Abel® and Ross Reels®, is one of the first occupants of this outdoor industry and enthusiast center and the first to break ground with its state-of-the-art, 41,000 square foot headquarters now under construction.

The Western Slope is a central economic engine for Colorado’s outdoor recreation economy. One of our main strategies is to recruit and expand primary jobs within the outdoor industry to Montrose.

  • 71% of Colorado residents participate in outdoor recreation each year.
  • $2.19 billion is spent each year on outdoor recreation on the Western Slope & 241 outdoor businesses currently call the region home.*
  • Camping, Trail Sports, and Fishing are the most popular outdoor activities.

*Outdoor Industry Association (OIA) statistics from Colorado’s 3rd Congressional District.

See the Montrose Opportunity Zone Prospectus for additional project modeling details.

Colorado Outdoors By the Numbers