Overhead Main Street Banner Program

Banner Location MapThe Montrose Street Banner Program is an exciting way to catch the eyes of the thousands of people who drive down Main Street and Townsend Avenue each day. Organizations that wish to use the banner system must comply with the banner program guidelines. This program is provided as a public service to the community.

Participating organizations are responsible for designing and creating the banner, providing the banner to the city prior to installation, and retrieving it upon removal. Organizations must deliver completed banners to the city as early as practicable, preferably one to two weeks, but not less than three business days, before the approved installation date. 

There is a $200 fee for one banner to partially offset the cost of having a third-party vendor install and remove the banner. Reservations for the program are set on a first-come, first-served basis. Organizations are encouraged to submit their applications early to reserve a requested time slot. In the event of competing requests for the same period, the city reserves the right to decide which event banner best serves the interests of the community.

For more information or to set up a reservation, please contact:

Jon Sullivan

Complete Online Banner Application Form

Overhead Main Street Banner Application


  1. 1. Get your application started!
  2. 2. Main Street Banner Indemnity Agreement
  3. 3. Main Street Banner Program Guidelines
  • Get your application started!

    1. DART Logo
    2. Thank you for your interest in the Overhead Main Street Banner program. The banner program is organized by the City of Montrose for advertising community events occurring in Montrose.

      Applications can be submitted online using this simple form.

      We will be in touch with your shortly about your application.

    3. Applicant Information
    4. Banner Information
    5. Banners Requested*

      Select your preferred banner location. Limit of one banner per event. Please see the Banner Location Map.

    6. Attach a professional rendering or proof of the proposed banner.
    7. Acknowledgements
    8. 1) I acknowledge that all materials submitted in conjunction with this form shall be considered a part of this application.

      2) I acknowledge that this application will not be considered filed and processing may not be initiated until the City of Montrose determines that the submittal is complete with all necessary information and is “acceptable as complete.” The City of Montrose will notify the applicant of all application deficiencies no later than five days following application submittal.

      3) I declare under penalty of perjury that the information contained in this application is true and correct to the best of my knowledge.

      4) It is the organization’s responsibility to inform the City of Montrose in writing of any changes.

      5) As the owner, lessee or person in lawful possession of this banner, I understand, agree, and acknowledge that the City of Montrose is not responsible for damage or loss of banners.

      6) Each participating organization must sign a street banner applicant agreement to hold harmless and indemnify the City of Montrose for claims arising out of or resulting from the permission granted.

      7) I understand that reservations for banners are on a first-come, first-served basis. Applications will be processed in the order they are received.