Tourism Retail Advisory Committee

Upon creation of the OBT, the undertaking of the RSE and TP programs was guided by two levels of accountability and oversight. The ReSET Project Team (comprised of city officials) was created to help with the transition following the adoption of the RSE and TP programs and served as the internal advisory committee to ensure transparent accountability and oversight in the management of both programs. The acronym, ReSET, represented the initialization of both programs as well as simultaneously expressing the new direction proposed by the Office of Business and Tourism. The RSE and TP Advisory Committees were established in June 2013 and completed the second oversight level. Whereas the ReSET Team was comprised of city officials, the advisory committees included community and business members that fit the following criteria:
  • The individual has the support of a fair number of his/her business or tourism sector colleagues and is a reasonable and balanced representative of his/her business or tourism sector
  • The individual helps complete a representative void in the makeup of the committee
  • The individual agrees to serve on the advisory committee in a volunteer capacity
The ReSET Team was thanked for its contribution and disbanded in October 2013 when it was determined that sufficient programmatic groundwork was in place. The two advisory committees continued to meet monthly and a plan was put in place to bring them together quarterly in the form of a joint meeting. Joint meetings took place in November 2013 and January 2014 and proved to be successful and were characterized by strong attendance by committee members, rich information flow and robust discussion.

Tourism Retail Advisory Committee

In March 2014, a suggestion was made to permanently combine the two advisory committees. E-mails were sent to members and after determining that there was unanimous support for the idea, members from both groups met on April 15, 2014, and formed the Tourism Retail Advisory Committee (TRAC). The joint body does not imply that funds will be co-mingled; funds will continue to be administered separately.

Objectives, Expectations, Roles and Responsibilities

TRAC members represent a dedicated group of business owners from the City’s retail and tourism segments that come together to:
  • Provide ideas on how to enhance and increase retail sales and tourism activity
  • Guide OBT by advising on specific initiatives and general departmental activities
  • Help formulate fund budgets and identify program priorities by way of the Budget Working Group
  • Review applications for special event assistance and recommend or deny assistance by way of the Events Working Group
  • Ensure that funds are expended responsibly and in the manner for which they were intended
  • Act as ambassadors and points of contact by explaining OBT activities to the public and conveying their comments to the group

TRAC Members

  • CJ Brafford, TRAC Co-chair, Executive Director, Ute Museum
  • Barbara Bynum, TRAC Co-chair, Montrose City Council Member
  • Ashley Pietak, Holiday Inn Express & Suites
  • Ann Duncan, Area Extension Agent, CSU
  • Edd Franz, Gunnison Gorge National Conservation Area Manager, Bureau of Land Management
  • Eric Feely, General Manager, The Bridges of Montrose
  • Fletcher Flower, Proprietor, Flower Motors
  • Paul Zaenger, Supervisory Park Ranger and Interpretive Specialist, Black Canyon of the Gunnison National Park
  • Scott Beyer, Proprietor, Scott’s Printing & Design Solutions
  • Emily Sanchez, Montrose County Fairgrounds and Event Center

Meeting Notes and Materials