|Avoid long blocks of text and use attention-grabbing headlines
||Use links, downloads, and online forms. Readers are look for information, not reading.
|Use columns or tables to break up text
||Lines of text are best scanned if they contain less than 13 words per line
|Do not use all uppercase letters
||Color - text or photos - breaks up large chunks of text and draws attention
|Use consistent styles and standards
||ALL CAPS IS CONSIDERED SHOUTING. IT'S DIFFICULT TO READ QUICKLY.
All caps is considered shouting. It's difficult to read quickly.
|Stick with standard display fonts
||Script fonts and italics are difficult to read online.
|Use attention-grabbing headlines
||Use heading and subheads to point out main ideas and break up text blocks.