Create a Friendly Page

Formatting Tips
Description
Avoid long blocks of text and use attention-grabbing headlines
Use links, downloads, and online forms. Readers are look for information, not reading.
Use columns or tables to break up text
Lines of text are best scanned if they contain less than 13 words per line
Do not use all uppercase letters
Color - text or photos - breaks up large chunks of text and draws attention
Use consistent styles and standards
ALL CAPS IS CONSIDERED SHOUTING. IT'S DIFFICULT TO READ QUICKLY.

All caps is considered shouting. It's difficult to read quickly.
Stick with standard display fonts
Script fonts and italics are difficult to read online.
Use attention-grabbing headlines
Use heading and subheads to point out main ideas and break up text blocks.